The Munchies SS14 at London Fashion Week
He Y’all, What’s cooking???
Click here for the full report!
On Monday the 17th of September I organised my first solo event during London Fashion Week, for the presentation of my new SS14 collection. I will share the events of the day!
Leading up to the event during LFW me and my team, and both our agency’s Bloody Gray and So-PR Were very Busy putting the collection and the program for the night together. Alexis Knox, Mischa Notcutt and Riya Hollings were also so kind to help me out, many thanks girls.
In the morning we arrived on the location, Electrowekrz, and started to decorate the venue, hanging and steaming the collection, and preparing the running order. Also we did the last edit on the show music with The Mountain and Dj wannabeastar, and had a last viewing of the incredible visuals with video artist Alex Kaseta.
In the afternoon I did a run trough with the great hair team of AOFM under direction of Yin Lee using OCC cosmetics and the Sebastian professional team under direction of Dom Capel, They did an excellent job envisioning my thoughts. The Show looks turned out Great.
My fabulous models started coming in at the venue, under the lead of my head atelier Alette Noordegraaf they were fitted with my stylist of the day Pavel Spasovski. After fitting, hair and make up we did a look book shoot with my Photographer Marc Deurloo, you will find the images under the button collections on this site.
My office managers Milan Moheb, Jan Tap and Thomas van der Does were busy producing the event together with the team of Bloody Gray, all lighting, stage and deco needed to be be allocated.
The event was starstudded with Dj’s : Larry Tee, Alexis Knos, Mischa Mafia, Doppelgang, Attack Attack Attack, The mountain, Dj wannabeastar, The Mountain And Roberto Piqueras.
Next to that we had great live acts and performers: Sink the pink, Krause, Mega Ω Mega and Legs and coq and Mikey Woodbridge.
To treat the guests there was tasty and good-looking food art from Extracts and Desire for food, and drinks from Jose Curevo.
Charles whiteway created The fabulous tv chef decors for on the Stage.
The Main course of the evening was for me off course the presentation of “The Munchies” it was enthusiastic, dazzling, energetic and fun, with great footwear from Palladium Boots.
A big shout out to all the people that made the presentation of my new collection “The Munchies” SS14 a great success.
I would also like to mention Ruud van der peijl, Glamour Nl and Leone Giacosa for their special support.
This presentation was made possible by the: Creative industries fund NL
Images by Marc Deurloo